One year ago, on 16 September 2025, SERVE officially launched with our first collection of pastel padel racquets.
It's officially our birthday, and I genuinely cannot believe how far we've come in twelve months.
Where it all began
It started with a simple game of padel and a racquet I couldn't find, something lightweight, easy to play with and, ideally, the right shade of pink.
So I decided to create it myself. What began as a solution to my own problem quickly became something much bigger.
Our first year, in numbers
Looking back, this year has taken SERVE further than I ever expected:
Our racquets have travelled to players in 25 countries.
We've landed on the shelves of padel clubs and retailers across the UK and beyond.
We've been featured in The Sunday Times, Harper's Bazaar, Women's Health, Grazia and SheerLuxe.
We were named a finalist at the British Padel Awards 2026.
None of that felt possible a year ago. Some days it still doesn't.
More than a racquet
This year has also been about building something bigger than products. From SERVE Social bringing players together on court, to The Serve Edit growing into a proper home for padel guides, stories and everything in between, SERVE has become a community as much as a brand.
Thank you to everyone who has bought a racquet, played a game, stocked SERVE, collaborated with us or simply followed along. This year happened because of you.
Here's to year two
We're not slowing down. New products, new collaborations, new events and plenty more padel guides are already in the works.
Thank you for an incredible first year. Here's to many more.
Serve your style.
See you on court.
