There was only one way we wanted to celebrate SERVE turning one.

Padel, obviously.

We headed to Soho Farmhouse for a morning on their three gorgeous padel courts, celebrating our first birthday with friends and some of the people who have been part of SERVE's first year.

And, of course, we gave the courts a little SERVE makeover for the occasion.

Padel, smoothies, more padel...

We started the morning with padel, stopped for some very delicious smoothies and then, naturally, played some more padel.

We were joined by the lovely Billie Bhatia, who hosted the morning with us and helped make our first birthday celebrations even more special.

Our friends at Antler kindly gave us some tote bags for our guests, which just happen to be the perfect size for a SERVE racquet and towel.

After our final serves, we finished the morning in the best possible way, with birthday cake and lunch.

One year of SERVE

There was something quite surreal about celebrating our first birthday at Soho Farmhouse.

A year ago, we were launching our very first collection of pastel racquets. Twelve months later, we are playing padel on SERVE-branded courts and celebrating everything that's happened since.

A huge thank you to Billie for hosting with us, and to the team at Soho Farmhouse for giving us such a gorgeous setting for a very special morning.

The perfect way to celebrate our first birthday.

And who knows... perhaps you'll be seeing a little more SERVE at Soho Farmhouse soon. 👀

Serve your style.
See you on court.