Hey, I'm Amy. I founded SERVE, the UK's first female-founded, female-forward padel racquet brand, bringing more style, community and a fresh perspective to the game.

Like most people who try padel, I was instantly hooked. It's social, easy to pick up and, honestly, a lot of fun. I've never been a Sporty Spice, and I still don't really think of myself as one.

Naturally, I wanted my own racquet. Easy, right? Wrong.

Most of the options I found came in dark colours, felt very high-spec and, as a new player, a little intimidating. I wanted something lighter, more stylish and easy to play with. A racquet I'd actually be excited to take onto court.

So I decided to create it myself.

I was my own target customer. New to padel, completely hooked and looking for a racquet I genuinely loved playing with. And the more I spoke to my friends, the more I realised I wasn't the only one.

We wanted something lighter, easy to play with and genuinely beautiful. Something that felt made with women in mind from the start.

And, of course, it had to be exactly the right shade of pink.

That idea became SERVE. We launched in September 2025 with our first collection of pastel racquets.

Since then, SERVE has grown into a brand and community built around a shared love of padel. We're creating style-led products for on and off court, bringing women together through SERVE Socials and collaborations, and making getting into padel feel more welcoming.

We're still at the beginning, and there's so much more to come.

To redefine racket sports through style, community and confidence, inspiring more people to discover the joy of padel.

We create considered, style-led products without compromising on quality, while building a community that makes stepping onto court feel more welcoming, whatever your level.

See you on court.