SERVE Was a British Padel Awards Finalist 🏆

A little pinch-me moment for SERVE.

In our very first year, we were named a finalist at the British Padel Awards 2026.

No, we didn’t take home the trophy this time, but being recognised alongside some brilliant names in the padel industry so early in our journey felt pretty special.

From first serve to finalist

SERVE launched in September 2025 after our founder Amy discovered padel, became completely hooked and couldn’t find the kind of racquet she wanted to play with.

The idea was simple: create style-led, easy-to-play padel racquets designed with women in mind, without compromising on quality.

Since then, things have moved pretty quickly.

Our racquets have travelled to players across 25 countries, SERVE has landed on the shelves of padel clubs and retailers in the UK and beyond, we’ve collaborated with some incredible brands and we’ve met so many of you at events along the way.

So getting dressed up and seeing SERVE on the British Padel Awards finalist list was a very lovely way to stop for a moment and appreciate how far we’d come.

Just getting started

We may not have brought the trophy home this year, but we’re incredibly proud to have made the finalist list in year one.

And there’s plenty more to come.

New products, more events, exciting collaborations and lots of ideas we can’t share quite yet.

Thank you to everyone who has bought a racquet, played with us, stocked SERVE, collaborated with us or followed the journey so far.

Maybe we’ll get the trophy next time. 😉

Serve your style.
See you on court.